A ROYAL IDEA
A story created by Wil Aime and Chaque Détail Productions to announce Booba as a Puma France ambassador.
Gallery
Turning an announcement into a story
A Royal Idea avoids the structure of a conventional advertisement. The project uses narrative tension to reveal Booba as a Puma France ambassador, making the announcement part of the story.
A technical step forward
Created after the production slowdown caused by the pandemic, the film marked an ambitious return for Wil Aime and Chaque Détail Productions. Blackmagic imagery and a DaVinci Resolve workflow reflect a visible technical progression from the team’s earlier mobile productions.
A collaborative period
The project belongs to the period in which Anly worked with Wil Aime within Chaque Détail Productions. Anlygne includes it to document that progression without changing the film’s official credits.
