A ROYAL IDEA
A story conceived by Wil Aime to announce Booba as an ambassador for Puma France.
Gallery
Turning an announcement into a story
Une Idée Royale does not present a brand collaboration as a conventional advertisement. The film uses storytelling and suspense to announce Booba as an ambassador for Puma France, with the reveal built into the story rather than delivered as a simple promotional message.
After the pause brought by the pandemic
Made after the slowdown caused by Covid, the film marks an ambitious return. Footage shot on a Blackmagic camera and editing in DaVinci Resolve accompany a visible technical step up from the earliest mobile productions.
